Aither is dedicated to creating content that embodies "creativity" and "carefree" living. Through diverse forms of expression such as animation, music, games, toys, and books, we aim to deliver a "Chill" brand experience that brings comfort and healing to young consumers worldwide.
We encourage young people to pursue a lifestyle characterized by "carefree living, comfortable enjoyment, solidarity with friends, and sharing beauty." This is what we refer to as the "Jedi Doody" mindset and culture. In the face of pressure, we embrace a blend of childlike wonder and humor, maintaining a healthy outlook on life.
Aither 致力於開發富有「創意」和「隨性」的內容，以動畫、音樂、遊戲、玩具和書籍等多元化呈現形式，為全球年輕消費者帶來傳遞自在和治癒的「Chill」牌。
我們以優質內容鼓勵年輕人追求「隨性自在、舒坦樂活、夥伴同心、共享美好」 的生活態度，這正是我們所稱的「啫迪 Doody」心態與文化，面對壓力， 幾分童真幾分幽默，保持健康心態。
我們以優質內容鼓勵年輕人追求「隨性自在、舒坦樂活、夥伴同心、共享美好」 的生活態度，這正是我們所稱的「啫迪 Doody」心態與文化，面對壓力， 幾分童真幾分幽默，保持健康心態。